A private bank reimagined its client engagement strategy using the Experiential Intimacy Curve™. Despite bespoke events and curated gifting, emotional resonance was missing. By mapping strategic drivers like Anchoring and Residue, the team moved from performative touchpoints to meaningful connections — revealing how luxury brands can create lasting value through emotional alignment.

Emotional intimacy is quietly reshaping experiential luxury. The Experiential Intimacy Curve™ offers a new model to design and measure emotional closeness. Built from inside the industry — across brand, agency, and client sides — it helps luxury brands create lasting resonance, not just moments. A practical tool for those ready to turn emotional insight into meaningful value.

Luxury isn’t losing clients—it’s losing emotional connection. New research shows affluent consumers are turning away from experiences that feel polished but hollow. In a world of sameness, cultural depth and emotional relevance now define true luxury. Brands must go beyond visibility and create meaning—experiences that resonate, reflect identity, and build emotional capital. Because in today’s market, what feels personal is what lasts.